Qooc Soft – “Kung Fu Strike” gameplay trailer

—> ABOUT THE PROJECT :
Project : Qooc Soft “Kung-Fu Strike : The Warrior’s Rise”
Type : Beat-’em-up Debut Gameplay Trailer
Develop by : Qooc Soft
Published by : 7Sixty
Plate-form : XBox 360, PC
Released : Internationally – April 2012
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—> ABOUT THE SOUNDTRACK :
Sound design : Alex Riviere & Gaetan Lourmiere
Audio assets : Alex Riviere & Gaetan Lourmiere
Music composer and producer : Henryk Iwan
Sound mixer : Alex Riviere
Studio : Simply Sound (Shanghai, China)

Kung Fu Strike: The Warrior’s Rise Coming to XBox Live !

7sixty and developer Qooc Soft are pleased to announce that Kung Fu Strike: The Warrior’s Rise is heading to Xbox LIVE Arcade this year. The Simply Sound team worked on the audio assets, audio of “in-game” trailer and part of the music background of the game.

Taking its inspiration from ancient Chinese tales of revenge and retribution then adding a dash of over-the-top martial arts movies and old school arcade fun, Kung Fu Strike is a fast-paced beat-‘em-up where the player can seamlessly blend powerful punches, high kicks and perfectly timed blocks to pull off combos that devastate hordes of enemies. This is all thanks to a fluid combat system that turns brawling into an art form… OF PAIN.

Kung Fu Strike

Alongside the tight combat system and art style inspired by Chinese calligraphy, Kung Fu Strike features unlockable techniques that add to the repertoire of agony for your enemies, support characters that can be called in to help when your fists fail you and special equipment that can potentially turn the tide of battle. What’s more, if you’re too weak and puny to go it alone, there is local two-player co-op and versus mode to prove you are the martial arts maestro.

Kung Fu Strike tells the story of General Loh, a warrior struggling to avenge his father’s death while around him ancient China spirals out of control due to warring factions that threaten to split the country apart. Will Loh find out who is responsible for his father’s death? Can he save his homeland from destruction? And will he ever discover what the mysterious ‘Zen Room of Emptiness’ is?

When a release date has been confirmed, we’ll keep you posted…

The “in-game” trailer will be available very soon on this page !

Happy new year ! 新年快乐 !

All the Simply Sound team wish you a Happy New Year !

Chinese New Year is coming on January 23, 2012. It’s the year of the Dragon, which means we are really in for it for the New Year. In a good way. The mythical dragon is really powerful and is known to keep evil spirits away – it’s the ultimate protector.

In China, many people says that it’s the year of changes…for us, its already means a lot of cool project incoming for next year !

You will find our sound work on Video Games (PC, Xbox Live, Play Station Network), short and feature films (TV, DVD, Theatre, Festivals), music CDs, websites, TV and theatre commercials, trailers, etc.

新年快乐 !

新年快乐 !

Edison Chen interview for Adidas Original

Couple of weeks ago, we made an interview with the Chinese Hip-Hop and Movie star Edison Chen for Adidas Original.

Edison is speaking about his career, his Shanghai-nese street wear shop (Juice) and of course his partnership with Adidas Original.

Auto GuangZhou 2011

The 9th China (GuangZhou) International Automobile Exhibition will be held at the GuangZhou China Import and Export Fair Complex starting on 22th November 2011.

Our composer, sound designers and mixer are currently working on a surround 5.1 project to promote the brand new surround system “Viano Vision Pearl” from Bang & Olufsen.

Bang & Olufsen has partnered with Mercedes-Benz to develop the BeoSound Viano sound system for the all-new Mercedes-Benz Viano Vision Pearl concept.

The new system is the world’s first high-end sound system made for a vehicle within the van segment, and mirrors the Vision Pearl concept – for those who appreciate not only mobility and comfort, but also stylish and exceptional quality.

More information about the product on : www.bang-olufsen.com/mercedes-benz-viano-vision-pearl

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2011 Portfolio

Almost the end of the year, time for us to thanks all our clients, friends and suppliers, and give you a non-exhaustive list of the projects we get involved in 2011…

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VIDEO GAMES

▪ “WAR OF THE IMMORTALS” MMORPG by Perfect World Entertainment – music background and mixing, cut-scene sound design

▪ “DATURA“, Play Station Network by Plastic Games / Sony Santa Monica – music composition and mixing

▪ “UNRELEASED“, beat them all XBox Live Game – audio assets design

+ countless voice casting and recording for TPS or FPS games by Virtuos Games and Epic Games China

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TV COMMERCIALS and TRAILERS

▪ “NIKE LUNAR RUN, WHY RUN?” by Roots’n'Rockets – voice over casting and recording, music composing, sound design, Foley, mixing

▪ “APPLE GARAGE BAND, MUSIC LIVES IN ALL OF US” by Antonin Lelievre and Triangle Films – music composing, sound design, Foley, mixing

SMG BRAND PACK-SHOT” by SMG - surround 5.1 mixing

▪ “CPIC 10108888” by Viral X Media – voice over casting and recording, music composing, sound design, mixing

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DOCUMENTARIES

▪ “LES FEMMES ET LE CHAMPAGNE” by Et La Suite Production / France Television – field recording

▪ “UNRELEASED PROJECT” by CNN – field recording

▪ “DANIEL BARENBOIM SHANGHAI CONCERT” by BBC – live classical concert (+120 musicians) live recording

▪ “PAS DE FERRY POUR LES SPRATLEYS” by Thalassa / France Television - field recording

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EVENTS

▪ “CANNES FILM FESTIVAL“, by L’Oreal Paris - event coverage, field recording

▪ “CULTURE CHANEL“, by Chanel – event coverage, field recording

▪ “DISNEYLAND RESORT GROUNDBREAKING CEREMONY“, by The Walt Disney Company – event coverage, field recording

▪ “HAINAN RENDEZ-VOUS“, by Hainan Rendez-Vous – event coverage, field recording

▪ “FERRARI GALA DINNER“, by Ferrari – event coverage, field recording

▪ “CVRVE OPENING“, by Cvrve – event coverage, field recording

▪ “WA GALA DINNER“, by WA – event coverage, field recording

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SHORT FEATURE FILMS

▪ “GGCAU“, by Alexei Berteig - field recording, audio post-production, music composing and mixing

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CORPORATE MOVIES

▪ “MAYBELLINE“, by McCann - field recording, voice over recording, audio post-production, music composing and mixing

▪ “ADIDAS“, by Vision Rouge – field recording

▪ “SCHNEIDER“, by Vision Rouge – field recording

▪ “HAINAN RENDEZ-VOUS“, for TBWA – audio restoration and mixing

K11“, for Make Me Group – music composing and mixing

▪ “MARTELL, NOBLIGE“, for Make Me Group - music composition and mixing

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MUSIC

SO HIGH” (single) by Lord Cesario and Xeum – recording and mixing

UNRELEASED PROJECT” (singles) by John – music composition, recording and mixing

▪ “LIVING IN OBLIVION” (album) by The Fever Machine – vocals recording (recorded by Adam Gaenslter)

▪ “SHANGHAI“, “SUPERMAN“, “NIGERIA” (singles), by Naj - music composing, music production, recording and mixing

▪ “EVOLUTION” (album), by Proff - music composing, music production, recording and mixing

UNRELEASED PROJECT” (album) by Bryan King – music composing, music production, recording and mixing

▪ “TONGJI“, “MAMA AFRICA” (singles) by Joseph Lagu – music production, recording and mixing

LONGING“, “HUNTER” (demos) by Hanne Leland - recording and mixing

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New project release Internationally : “War of the immortals”

The news just arrived couple of days ago : the MMO video game we worked on last year will be (finally) release soon Internationally.

After the rapt made by this game in China, the company Perfect World Entertainment decided to release the game in all other countries, and the official name is “War of the Immortals”, which is the next episode of the Battle of the Immortals series.

Here is the link to watch the trailer of the game ; note that we did not work on the soundtrack of this video, even if they used some of our musics on it.

<<< War of the Immortals Trailer >>>

Perfect World Entertainment

Apple “Garage Band” commercial

—> ABOUT THE PROJECT :
Project : Apple “Garage Band – Music lives in all of us”
Type : Commercial
Directed by : Antonin Lelievre | Triangle Film
Broadcasted : Internet
Released : Internationally – August 2001

—> ABOUT THE SOUNDTRACK :
Sound design : Alex Riviere
Music composer & producer : Henryk Iwan
Foley : Alex Riviere
Recorder & sound editor : Gaetan Lourmiere
Music supervisor : Alex Riviere
Sound mixer : Alex Riviere
Studio : Simply Sound (Shanghai, China)

Nike “Lunar Run” video trailer

—> ABOUT THE PROJECT :
Project : Nike “Lunar Run – Why Run?”
Type : Trailer
Directed by : Charles Lanceplaine and Antonin Lelievre
Broadcasted : Internet
Released : Internationally – July 2011
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—> ABOUT THE SOUNDTRACK :
Sound design : Alex Riviere and Gaetan Lourmiere
Music composer and producer : Henryk Iwan
Foley : Alex Riviere
Recorder / editor : Gaetan Lourmiere
Music supervisor : Alex Riviere
Sound mixer : Alex Riviere
Studio : Simply Sound (Shanghai, China)

Press review by Global Times – About Voice-Over work

A couple of month ago, George Wyndham from Global Times came in our studio to ask me a few questions about voice-over opportunities in Shanghai and China. Please find a part of his article below…

Global Times

By George Wyndham

It’s no secret that foreign voice-over artists, be it part- or full-time, have been making decent money in Shanghai’s advertising industry for a while. And in the last five years, the city has also witnessed the rise of video games production outsourcing, English-language television programming and locally made language learning audio tools. These industries have provided some of Shanghai’s golden-tongued expats with a steady stream of income. The Global Times recently met up with some of the city’s most versatile voice and recording talents to discuss their careers.

Simply Sound's recording room (photo: Cai Xianmin)

Video games

“Currently we are getting far more work from video game producing clients than those involved in advertising,” Alex Riviere, manager of Simply Sound told the Global Times. “We typically get calls on a Friday from a video game company saying they need voices, usually English speakers, by next Wednesday for certain specialized characters. So we have to deliver fast.”

Riviere, having previously produced hip-hop artists in France, recently set up his own recording studio in Shanghai and is primarily engaged in voice-over work. He explained that one reason for this high demand is because video games are becoming increasingly cinematic.

“Computer and video game production is being increasingly contracted out to China and Shanghai,” he said. “Even though a company such as Epic Games is foreign-owned and based outside of China, they come to us here in need of foreign voices.”

Voices for appropriate video game characters are chosen from Riviere’s large database of several hundred samples and sent to the client who has the final say in who gets chosen for the role.