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Audio production for NIKE

Lately, we’ve been busy working on the audio production for a Nike Running video trailer.

Nike and Weibo (equivalent to chinese Twitter) are working on the new “Lunar Run” campaign and will upload the video trailer in a couple of days on their Nike Running blog :

We made all the sound design, Foley, voice-over recording, sound editing and sound mixing on this trailer. We’re also working on all the director’s cut audio production : original music composing, music mixing, Foley, sound effects, sound design, sound editing, voice-over casting – recording – editing, final sound mixing.

Nike Lunar Run

For this trailer, a few Chinese runners explain why they are running : what’s their motivations.

This short movie trailer will introduce a few documentaries, coming in a couple of weeks. Nike’s going to interview some young Chinese runners in different Chinese cities.